DAITONA GENERAL TRADING (LLC)

Daitona General Trading L.L.C. is one of the UAE’s leading general cleaning items and janitorial equipment supply companies. Ahmadaly Fazal, Managing Director and CEO, traces the company’s journey over the years.

For any specialized professional organization, quality, training, service and competitiveness are a sure recipe for success - more so in an economy like Dubai. Daitona General Trading L.L.C. was set up in Dubai by Ahmadaly Fazal, the Managing Director and CEO, just before the Gulf War in 1991. He was following in the footsteps of his father, Late Habib Fazal who had sold his 2-year old cleaning items business in 1984 to migrate to Canada.

In 2010, Ahmadaly Fazal was joined by his uncle and now Partner, Nizar Karmali, who is well-known in the institutional business. Today, Daitona General Trading L.L.C. employs 20 people who regularly undergo training in different subjects to keep them abreast with the industry. With his training background in a leading international organization, Karmali spends some of his time preparing course materials for training the Daitona team.

Stocks, logistics and showroom: With all orders being required by ‘yesterday’, having ample stocks is crucial for offering prompt deliveries. Daitona carries a large inventory in its four warehouses in Sharjah and one in Dubai.

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